Following the best tweets from SES San Francisco today, I have the impression that yesterday the sessions were better. I can’t say much, as unfortunately I am not attending the event, but I found the First day #SESSF tweets more interesting. The highlights from today were about Mobile, Foursquare and PR for SEO. Here is my selection:
evertino The formula of success of Facebook is "put hot triggers in the path of motivated people"
beebow anchor text in emails - that's a CALL TO ACTION
evertino Twitter is a platform to put hot triggers in the path of motivated people
beebow direct email marketing from big brands - this technology is not dead, but perhaps less engaging
MerryMorud there it is! People go to Facebook to be distracted. So they're receptive to triggering.
SESConf make what you want people to do so easy people can't move forward without doing it
SEOmom Plug for branding: Potential customers’w/high awareness of yr brand are 3-400% more likely to click on yr ad.
maryepeng the future of persuasion is mobile! Some food for thought for us internet marketers.
beebow from Day 1: Think Outside The Blog: Tasty Tips For Feed SEO w/ http://bit.ly/bpyesH
AlanBleiweiss CONFIRMED! 3% of yahoo paid ads and 30% of algo coming from bing. just spoke with yahoo tech
KeriMorgret Starting coverage of Crossing the Digital Divide: from search to display at http://www.seroundtable.com/archives
rishi3211us SEO is not about increasing ranking it is about increasing traffic
rustybrick Bringing SEO In-House: The Pros and Cons : http://bit.ly/bpLNO3
state_ofsearch The three most importance factors: Popularity, Authority, Relevance. Social media pushes the popularity. (the links to your site)
mduch % of original content = ranking factor for google news
emeyerson Display drives search. Display gives you reach and scale.
rishi3211us @bruceclay words in an image are now indexed by Google
aimclear RT @adcenter: Thinking about branching into Display? Target display ads can have a big impact much higher in the purchase funnel
rishi3211us @bruceclay video soundtracks are now indexed by Google - the technology is now with YouTube
beebow google is now focusing on "citations" - someone in the social web mentioning you, not necessarily a live link
rishi3211us Google Commerce Search = Speed + Experience+Relevancy+Google Platform
beebow as a publisher, you can reach your audience directly & be the media. but you still want to be found in media/blogs
beebow by syndicating your content, you get in front of Google. But bloggers are searching, hungry for your content, too.
sfsam22 Article mentioned by @SallyFalkow - Social networking sites: 10 mistakes organizations make http://bit.ly/d2kjP8
marnie25 Mobile search is local search with attention on immediacy and finding things.
AlanBleiweiss Mobile search is a true battle of the top.3 results
beebow Don't get stuck on hooking the big influencer -sometimes it's the little guy/gal blogger that can drive serious traffic
rishi3211us @lisabuyer recommends one press release every 30 days to stay in Google News
adCenter 23% of Twitter users follow businesses to find special deals, promos, sales or use it for product reviews and options - per comScore
YahooAdBuzz Krum:Mobile content not counted as duplicate
william_timoteo - Local search is different of organic search. You need to have a responsive posture. Social media isn't everything.
kategamble Google Places now allow you to respond to positive and negative reviews, they even have guidelines: http://bit.ly/aANQFH
beebow Is foursquare the "new PR darling" ?
beebow if you're a company, list yourself on 4sq.
motokohunt Your website is where you convert. Make it a priority!: John Sherrod
beebow tip: add sharing tools in the news room
beebow cheap PRs - @sallyfalkow recommends "The Open Press" - $20 per PR - you will be in Google news, indexed in 10 minutes!
AlanBleiweiss Dotmobi is dead.
15_miles "The old world of PR is changing, and it's not coming back" the new world means you have to publicize, optimize, socialize
Idealizer Very good presentation by Cindy Krum on #mobile search | forget .mobi Domains, they are dead.
stormseo Great headline - SEO is not a profession, it's a lifestyle.
william_timoteo Don't waste time guessing what works and what doesn't work in the searches engines. MEASURE !!!
tedprodromou Claim your free local listings on Google Places, Bing and Yelp
sfsam22 RR: You can find speaker presentations from today here: http://bit.ly/9i5ygR
Idealizer Google: Nearly 50% of all Searches have a local intention. Especially in mobile searches
sznq Mobi sites are bad for SEO
rishi3211us @btabke thinks Foursquare is going to be bigger than Twitter in few years
AlanBleiweiss Don’t spend all your money on building killer mobile app. save enough for marketing it
ManualsOnline Yahoo’s Cushman: Mobile is a channel, not a strategy (via @YahooAdBuzz)
MikeSalzburg: Stat! More than HALF of all social network users are OVER 35. Says comscore.
webshare Both mobile and traditional URLs of same content will display in a Google search, suggesting it's not seen as dupe content
emeyerson Video Lab Primer: "If your content sucks, even your friends won't share it."
renee_berry You can find speaker presentations from today here: http://bit.ly/9i5ygR
MilestoneMktg Foursquare the new PR treasure – claim your business, add tips, promote specials, reward mayors, and monitor conversations!
emeyerson Only 49% of social media marketing strategies include YouTube. Get on it, people!
beebow follow all your competitions followers. they will follow you
TheBuyerGroup Highest RT time is 2:15pm -3:30pm on Twitter
YahooAdBuzz @suzzicks Benefit of an app over a website on a mobile device is that an app can loop into the features of the phone -- like shaking
AlanBleiweiss Create mobile specific xml feed. make your mobile site touch friendly
AlanBleiweiss Mobile bots crawl your site. mobile results are not the same as web search results
AlanBleiweiss Keep mobile site within your main site. not .mobi or 3rd party domain
socialspacing Excellent Info About Twitter and Pubcon http://bit.ly/96DTix (PDF)
Camruud Conversion Optimization Secrets - 21 Must Follow Tips – Great recap http://bit.ly/9FDoNp
BillFowle Will Facebook jump into 'location wars?' - http://bit.ly/b77wSk
stevelatham Just uploaded my presentation on Attribution and ROI Measurement at http://ow.ly/2r8u9
sznq SEO Value of Social Media – Online Marketing Summit http://bit.ly/boKuO3
sznq The Future of Search http://bit.ly/aKdBHc
leeodden Get the lowdown on Content Marketing Optimization http://tprk.us/bx4VCu
garyreid Get the lowdown on Content Marketing Optimization http://tprk.us/bx4VCu
TravisNorman Content Is King, But Only When Optimized! http://is.gd/ennut
Live Blogging
rustybrick Live blogging Keynote with BJ Fogg http://bit.ly/dzqFAQ by @KeriMorgret & me #sessf
Neef if u couldnt make it to #sessf, Search Engine Roundtable is doing live coverage right now: http://www.seroundtable.com/ - pretty awesome
KeriMorgret Covering keynote live at http://bit.ly/dzqFAQ
BruceClayInc SES Liveblog: Using Computers to Change What We Think and Do — SES Keynote by BJ Fogg http://bit.ly/9bAUAN
rustybrick News Search Optimization: http://bit.ly/a869MV
NiallKennedy The future of search http://pra.la/01sC
aaranged Covering Bringing SEO In-House: The Pros and Cons: http://bit.ly/bpLNO3#sessf
VirginiaNussey Using Computers to Change What We Think and Do —Keynote by http://bit.ly/cgMsPi
NiallKennedy SEO: Successful Information Architecture http://bit.ly/bO0IAS
simarp http://twitsnaps.com/1030327 clicks and conversion are to be seen alongside exposure
utollwi RT @NiallKennedy Developing Great Content http://bit.ly/ci4jF4 <
BrianGroth Bing is "not something to ignore anymore" http://bit.ly/aY6kfM
BruceClayInc SES Liveblog: SEO through Blogs and Feeds — SES San Francsico http://bit.ly/92Qw11
adCenter We're also blogging here and you can check out our event coverage throughout the show at http://adnews.ms/bSq5Vr
ElaineEllis My post on "Search, PR & the Social Butterfly" http://bit.ly/dag1Oe #SESSF
MikeSalzburg We've got you covered. Liveblogging from guest experts this week http://bit.ly/sessf10
JohnWEllis Attended a great session Tuesday "SEO Value of Social Media". Here are my notes: http://bit.ly/a22ooY
GarrettFrench Link Building Basics (Live Blogging) http://lnkn.it/9UpWJv
No comments:
Post a Comment