Boy, I love search marketing events! They are great for learning and meeting new people from our industry, I’d attend each one of them if I could. When I attended SES London 2010 I left the event full of new ideas and eager to put in practise what I’ve heard from the speakers. Unfortunately, it’s not always possible to attend these events, they happen all the time and all over the world. Last big one was the Blue Glass LA, promoted by Blue Glass agency in Las Vegas, on the 19th and 20th of July. It had Vanessa Fox, Rand Fishkin and other famous professionals in the search industry as speakers. As I couldn’t make it, I’ve followed #blueglassla tweets. Here’s my selection of the best ones:
Marketers: Are you testing your email subject line? One person reported a 40% increase in reads by subject testing.
Even if you rank #1 people may still skip your result
How Not To Fail At Search from @vanessafox Re: Search -- How are you solving people's problems??
It's all about the call for action. If you don't know what you want users to do, how can you guide them to do it?
SEO's not really just about search, but: Search-Rank-SERP display-Page Content-Conversion"@vanessafox
Search-based navigation means every single page is a home page. - @vanessafox
Great content + Great User Experience + Great SEO = success
Adam Audette: "for SEO to not fail, it cannot be stifled." Make many mistakes & quickly for SEO to succeed.
Good SEO accepts risk and encourages failure
Adam Audette CEO, AudetteMedia: Great content doesn't guarantee success. Success = great user experience plus SEO
SEO reality: @audette on the divide between long-term SEO and the short-term results clients expect.
Neil Patel: if your customer could be worth $100, spend $99 to get them. It'll be worth it in the long run.
Don't worry about every user... care about the targeted/qualified/engaged users.
Neil Patel: don't just measure the final point of entry, but the first. People need time before they buy (and join/register).
"The purpose if starting a company is not to pay yourself, it's to change the world"
Consumers' expectations are changing. In fact, they want more out of brands. That is a good thing.
In 2009, 78% of Americans used social media to interact with brands.
If you love your customers, they will love you back and tell others.
What is virality really? Virality is taking one action and turning it into many.
@tonyadam says: use the Facebook share button instead of the Facebook Like button to create more engagement/conversations.
How to get people to share? Give them stuff they'd WANT to share
If you make it sharable...they will share it! Provide embeddable codes, share buttons, tweetmeme, digg etc.
Make content as shareable as possible to increase reach
Brent Csutoras: Going "viral" is getting attention from people who don't typically care about your product
Micah Baldwin: "If you cannot be yourself in an organization, it's not for you."
Great Point. "Human nature has a tendency to admire complexity but reward simplicity."
Rule #1 start your community with passion, rule #2 focus on simplicity rule #3 trust your users.
"If you find a way to give the user what they want, they will tell others."
Start worrying about Adcenter (bing). Soon that will be the portal for advertising on both Yahoo and Bing.
"You can't win a philosophical argument; you can win a mathematical argument."
The search engines are listening to your customers. Are you?
Only 55% of search marketers coordinate or integrate offline channels with search marketing.
It's important to understand what type of links you want to target and how to get them!
The key to dominating the web is links.
"If you buy links yourself, you're not going to be able to afford Christmas gifts for your kids."
"Buying links should be left to the guys that really know how to do it".
Will this link increase my traffic and share my content with the correct audience?
Pages that get tweeted by legitimate Twitter users get indexed & ranked faster.
Rand & Dave both confirmed tweets/likes can help w/ short term ranking may not last w/out more links
Jessica Bowman: a good in-house SEO gets the reputation for sticking his/her nose in everybody's biznaz.
SEO needs to be part of every team
Laura Lippay: give people actions not recommendations
SEO = 20% knowledge, 30% experience, 50% execution
Links and Live blog coverage:
About Dave Snyder's link building techniques: http://bit.ly/cjJvmI
Links Matter: How to Measure and Attain Them http://bit.ly/cKHPmu
Twitter in algo? Go 2 http://twittersphere.com Look at top tweets/page titles. See how pages are performing.
In-house SEO - stories from the trenches http://bit.ly/an3XFK
Session: In-house SEO on @sejournal http://bit.ly/9J80lC by @AlanBleiweiss
Get @lauralippay's In-House SEO slides http://bit.ly/deF0NT
Matching your goals to the types of links you need - http://seomz.me/bC0GDr
Marketing Metrics for your Business | Search Engine Journal http://bit.ly/9yPEbt
Marketing Metrics for your Online Business with Neil Patel and Dave McClure http://bit.ly/cdQaiE
How to not FAIL at getting search traffic http://bit.ly/cXmTP5
Great summary of the talks at #blueglassla http://blaz.it/9p
New blog post: @Zemanta Presenting at The #BlueGlassla Conference on Search & Social http://bit.ly/cYaTl2
DocStoc Business Builder package: http://www.docstoc.com/businessbuilder/
4 Essentials of Start-up Funding http://bit.ly/9O7STQ
Liveblog Social Media Marketing http://bit.ly/dtv5ly
Last session of the day at http://bit.ly/blueglassla
New blog post: When to raise money and when to bootstrap http://bit.ly/cDU1aO
Landing Killer Deals: http://bit.ly/cDpp1G
Building Communities That People Love - More on http://bit.ly/9f9Jmh
Facebook monitoring http://bit.ly/cp2Hmq
Community Building http://bit.ly/am2imf
Liveblog coverage of #BlueGlassLA continues on day 2! Rolling in all day long: http://bit.ly/blueglasslive
Links As A Larger Online Mktg Strategy http://ow.ly/2dUHL
3 Twitter Tools to Benefit from http://bit.ly/dgh3xw
Marketing Strategy: liveblogging coverage by @BruceClayInc: http://bit.ly/aO7U8J